WITHOUT A PLAN YOU ONLY HAVE A DREAM – DREAM’S DON’T DELIVER PROFITS!!!

Managing the marketing budget is a bit like lighting a fire. You have to create a spark of interest and then fan this until there is a roaring fire after which you have to keep adding fuel i.e. money. The work is intense, has to be done in a certain order and at the right time. To be successful you need a plan.

TIP: An effective marketing plan is focused on actions and costs. It should be pasted on your office wall so you can see and act on it every day.

WHAT THE MARKETING TOOLBOX CAN DO FOR YOU
 The benefit of working with us is that we will firstly identify YOUR requirements from YOUR business and then build a plan and budget that delivers these at a cost you can afford. In the process we will ask you questions about competitors, customers and suppliers so creating a marketing strategy that meets the real needs of your customers delivered through your strengths as a supplier. To help you, we produce all the marketing and sales materials needed to meet this challenge.

You will also get the benefit of being able to tap into our on-going research programme which looks at the strategies and tactics of successful entrepreneurs. Any information that we have collected via this programme, that is relevant to you and this Business Challenge, will be incorporated into your solution.

In addition you will benefit from us having access and input into the Chartered Institute of Marketing Thought Leadership Programme. Again any information that is presented in this programme, which is relevant to you and this Business Challenge, will be incorporated into your solution.

Also we regularly scan the Harvard Business School Reviews looking for insight on this Business Challenge. Again any information that is presented in these reviews and is pertinent to this Business Challenge will be incorporated in your solution.

All this ensures that you get a solution from us that is not only based on our experience but also incorporates the learning points of successful entrepreneurs and the latest business thinking.

Lastly we appreciate that if you are starting a business you may like to discuss your ideas and seek further advice. We provide an informal mentoring service and run seminars covering such topics as:

• Incorporating Personal and Life Goals into Your Business
• Building and Designing a Successful Business
• Keeping Your Dream Alive

More information about these and other training opportunities can be found in the training section on this site.