I KNOW 50% OF MY ADVERTISING IS EFFECTIVE BUT I DON’T KNOW WHICH 50% !!!
 
This famous quote appearing in many marketing textbooks illustrates the point that most companies waste money on marketing. There are many reasons for this ranging from a lack of time spent on planning through to poor execution and rapid changes in the market such as the recent credit crunch.

TIP: Plan, test, review, adjust and then execute plan.

WHAT THE MARKETING TOOLBOX CAN DO FOR YOU
The benefit of working with us is that we appreciate that no single marketing initiative will deliver the sales numbers you are looking for. Best results are delivered by running a range of activities simultaneously. To do this you need a sophisticated plan which we will show you how to produce and activate. To help you, we will produce all the marketing and sales materials needed to meet this challenge.

You will also get the benefit of being able to tap into our on-going research programme which looks at the strategies and tactics of successful entrepreneurs. Any information that we have collected via this programme, that is relevant to you and this Business Challenge, will be incorporated into your solution.

In addition you will benefit from us having access and input into the Chartered Institute of Marketing Thought Leadership Programme. Again any information that is presented in this programme, which is relevant to you and this Business Challenge, will be incorporated into your solution.

Also we regularly scan the Harvard Business School Reviews looking for insight on this Business Challenge. Again any information that is presented in these reviews and is pertinent to this Business Challenge will be incorporated in your solution.

All this ensures that you get a solution from us that is not only based on our experience but also incorporates the learning points of successful entrepreneurs and the latest business thinking.

Lastly we appreciate that if you are starting a business you may like to discuss your ideas and seek further advice. We provide an informal mentoring service and run seminars covering such topics as:

• Incorporating Personal and Life Goals into Your Business
• Building and Designing a Successful Business
• Keeping Your Dream Alive

More information about these and other training opportunities can be found in the training section on this site.