ARE YOU FOLLOWING A HIGH RISK STRATEGY BY RELYING ON ORDERS FROM KEY CUSTOMERS?

Typically companies lose 10% of their customer base each year so it is very easy to find that after several years of trading you are reliant on 5-6 customers for the majority of your revenues. This is dangerous territory to be in.

TIP: Allocate time and money to investigate your small accounts

WHAT THE MARKETING TOOLBOX CAN DO FOR YOU
The benefit of working with us is that we will spend time helping you build a score card to rate your customer’s current and potential order profile. We will then build a cost effective programme to develop your existing customer base and attract new customers. With 300 new companies being started each week in the UK there is huge potential to attract those that are right for your business. To help you, we will produce all the materials needed to meet this challenge.

You will also get the benefit of being able to tap into our on-going research programme which looks at the strategies and tactics of successful entrepreneurs. Any information that we have collected via this programme, that is relevant to you and this Business Challenge, will be incorporated into your solution.

In addition you will benefit from us having access and input into the Chartered Institute of Marketing Thought Leadership programme. Again any information that is presented in this programme, which is relevant to you and this Business Challenge, will be incorporated into your solution.

Also we regularly scan the Harvard Business School Reviews looking for insight on this Business Challenge. Again any information that is presented in these reviews and is pertinent to this Business Challenge will be incorporated in your solution.

All this ensures that you get a solution from us that is not only based on our experience but also incorporates the learning points of successful entrepreneurs and the latest business thinking.

Lastly we appreciate that your business and life objectives may have changed over the years and so you may like to discuss how these should be incorporated in your current business. To help you with this we provide an informal mentoring service and run seminars covering such topics as:

• Incorporating Personal and Life Goals into Your Business
• Building and Designing a Successful Business
• Keeping Your Dream Alive

More information about these and other training opportunities can be found in the training section on this site.