90% OF NEW PRODUCTS/SERVICES ARE UNSUCCESSFUL!!!

How many times have we heard that success was about being in the right place at the right time? There are many reasons for this high failure rate and they are not simply confined to misreading the market. Often management interest and support fades away and as a result the necessary resources are not committed at the right time.

TIP: Look for quick wins so that managers remain interested in the new opportunity.

WHAT THE MARKETING TOOLBOX CAN DO FOR YOU
The benefit of working with us is that we will spend time helping you test market your ideas and we will point out pitfalls to avoid. We will show you how to accurately define the expected revenue growth and through building a programme that you will be able to afford to implement, set out the marketing and sales activities that will need to be undertaken to secure initial orders. We will also show you how to produce reports that keep senior managers focused on the opportunity and ready to provide resources at the right time.

You will also get the benefit of being able to tap into our on-going research programme which looks at the strategies and tactics of successful entrepreneurs. Any information that we have collected via this programme, that is relevant to you and this Business Challenge, will be incorporated into your solution.

In addition you will benefit from us having access and input into the Chartered Institute of Marketing Thought Leadership Programme. Again any information that is presented in this programme, which is relevant to you and this Business Challenge, will be incorporated into your solution.

Also we regularly scan the Harvard Business School Reviews looking for insight on this Business Challenge. Again any information that is presented in these reviews and is pertinent to this Business Challenge will be incorporated in your solution.

All this ensures that you get a solution from us that is not only based on our experience but also incorporates the learning points of successful entrepreneurs and the latest business thinking.

Lastly we appreciate that your business and life objectives may have changed over the years and so you may like to discuss how these should be incorporated in your current business. To help you with this we provide an informal mentoring service and run seminars covering such topics as:

• Incorporating Personal and Life Goals into Your Business
• Building and Designing a Successful Business
• Keeping Your Dream Alive

More information about these and other training opportunities can be found in the training section on this site.

If you would like to have an exploratory discussion with us on this Business Challenge please click the button below to provide us with contact details so that we can call you at a time that is convenient to you. There is no financial commitment on your part in registering for this discussion. You just get FREE advice.