ALL THAT CUSTOMERS ARE INTERESTED IN IS THE PRICE!!!

If price was the only factor involved in purchase decisions there would be no Dyson vacuum clears for sale at £300 or ladies handbags priced at £400.  The reality is that every buying decision has an emotive element.

TIP: Listen to a family member who has just bought a new product for the house and ask them to justify the price. You will hear that they have bought much more than the physical product.

WHAT THE MARKETING TOOLBOX CAN DO FOR YOU
The benefit of working with us is that we will show you how to identify all the logical and emotive issues that customers consider when buying your product/service and we then will show you how to use this information to increase sales. To help you, we produce all the marketing and sales materials needed to meet this challenge.

You will also get the benefit of being able to tap into our on-going research programme which looks at the strategies and tactics of successful entrepreneurs. Any information that we have collected via this programme, that is relevant to you and this Business Challenge, will be incorporated into your solution.

In addition you will benefit from us having access and input into the Chartered Institute of Marketing Thought Leadership Programme. Again any information that is presented in this programme, which is relevant to you and this Business Challenge, will be incorporated into your solution.

Also we regularly scan the Harvard Business School Reviews looking for insight on this Business Challenge. Again any information that is presented in these reviews and is pertinent to this Business Challenge will be incorporated in your solution.

All this ensures that you get a solution from us that is not only based on our experience but also incorporates the learning points of successful entrepreneurs and the latest business thinking.

Lastly we appreciate that if you are starting a business you may like to discuss your ideas and seek further advice. We provide an informal mentoring service and run seminars covering such topics as:

• Incorporating Personal and Life Goals into Your Business
• Building and Designing a Successful Business
• Keeping Your Dream Alive

More information about these and other training opportunities can be found in the training section on this site.